The importance of cleanliness when it comes to commercial fitness equipment is often overlooked, but introducing and adhering to a regular cleaning programme is possibly one of the first and most important steps in prolonging the life of your equipment. 
Regular cleaning of the equipment and its operating environment will not only improve member perceptions of your facility, but it will also minimise the need for service calls and repairs.  That said, it is always important to refer to the manufacturer’s guidelines, to ensure that you are using cleaning solutions that won’t gradually degrade plastic and metal surfaces.  It’s also important to ensure you don’t apply any liquids to equipment when cleaning, in the interests of the equipment and, more importantly, your safety.
In addition to cleaning, regular preventative maintenance is also recommended, and most manufacturers will provide full details of this with the equipment’s documentation.